“Dîner en Blanc marks the world’s first viral event, a très chic picnic imported from Paris and now taking hold in outdoor landmark public spaces in 22 cities across 5 continents. Taking the flash mob concept to a refined and mysterious level, these romantic outdoor epicurean feasts are organized entirely via word of mouth and social media, attended annually by thousands of people in cities around the world … At the last minute, the location is given to thousands of friends and acquaintances who have been patiently waiting to learn the ‘Dîner en Blanc’s’ secret place. Thousands of people, dressed all in white, and conducting themselves with the greatest decorum, elegance, and etiquette, all meet for a mass ‘chic picnic’ in a public space.”